Believing in the good, and at the same time, wondering how it can be better: that's what this means to us. We are explorers, inventors, thinkers, musers, ponderers, and designers.
Design springs from a desire in us to make things function as beautifully, effortlessly, and intentionally as we are capable. Design is by and for humans, and therefore we insist that our practice must always be human-focused. Making ethical, inclusive, and helpful decisions is how we like to center the human.
We believe in making decisions that are contextualized by a strategic thinking. We want to learn about your organization (maybe on an annoyingly deep level) and bring that understanding to life with visuals centered around our shared strategy and communication goals.
We don't recycle tired old ideas, or borrow from somewhere else. Every project deserves original, intentional, creative thought. Above all else, it has to include everybody equitably in the solution.
Design is art, it's business, it's communication, it's listening, it's trying new things, it's failing, it's learning to push further, and it's also sometimes an exact science. We have a strong appreciation for art, but we are also firmly dedicated to the parts of our discipline that exist outside of its (albeit fuzzy) boundaries.
This is where we learn everything there is to know about you. We want to understand how you think, what matters to you, who your customer is. If you don't know, we'll help you figure it out! All of this meaningfully informs the design process.
In this phase, we plan with you. We present you initial concepts and talk about what's working and what's not. Sometimes it's five concepts, sometimes it's one. It totally depends on the project. We will present any solution that we think would serve you well.
Once we have a strategy locked down, we move into full-on production mode. This is where we are rapidly making things for you to approve. We blaze through the list until there's nothing left to make, which is easy because the strategy is already in place!
This is where we turn your project over to you. For identity projects, we will turn over a set of guidelines that help you stay on-brand. We want you to get the most out of your investment. We like to followup a few months later to ensure it's all working!
