Craig Proper

Client
Craig Proper
services
Strategy, Custom Typography, Identity
Link

Started by Taylor Dickerson in 2017, Craig Proper serves two goals: honor what it means to be “proper” on a human level and deliver excellent, functional objects for the home. We helped them define their visual, written, and spoken identity with bespoke details at every turn, including a set of custom typefaces (Craig Serif & Proper Sans) that reflect the design, functionality and quirks of the Craig Proper catalog.

Started by Taylor Dickerson in 2017, Craig Proper serves two goals: honor what it means to be “proper” on a human level and deliver excellent, functional objects for the home. We helped them define their visual, written, and spoken identity with bespoke details at every turn, including a set of custom typefaces (Craig Serif & Proper Sans) that reflect the design, functionality and quirks of the Craig Proper catalog.

Started by Taylor Dickerson in 2017, Craig Proper serves two goals: honor what it means to be “proper” on a human level and deliver excellent, functional objects for the home. We helped them define their visual, written, and spoken identity with bespoke details at every turn, including a set of custom typefaces (Craig Serif & Proper Sans) that reflect the design, functionality and quirks of the Craig Proper catalog.